Film magazines do film a lot of favours when written about in a positive way. If the readership of a film magazine reads a positive review on a film, this will encourage them to see the film over a film which was given a less positive review. If a film is the main feature of a front cover, it is likely to be a highly recommended film by that magazine and therefore this encourages the readership of the magazine and anyone who sees the magazine cover to see the film.
My magazine cover features All You Need Is Love as the main article. The photo of the two main actresses (me and Mollie) who play the two main female characters (Lucy and Stella) is featured on the cover. Females are featured on the cover because my magazine is aimed at females. The two actresses have positive body language towards each other which gives the audience a positive outlook on the characters. The way the actresses engage eye contact with the camera also engages anyone who sees the magazine making them more likely to buy the magazine and see the film. Having All You Need Is Love on the front cover of a magazine is great advertising for the film and it encourages a larger audience.
The front cover also gives an insight into the storyline. As the two people on the cover are two of the main characters in All You Need Is Love, this also gives the audience an insight into the film. The characters are unlikely to be on the cover if they do not have big roles in the film. As I have described above, this image makes the characters look cheerful and as happiness is contagious this would engage the audience far more than a magazine cover with the main characters looking unhappy.
By looking back at my audience feedback I can tell a lot already about the audience's opinion on the film through this feature on the magazine cover. The majority of participants thought that this magazine conveys that the film's target audience is aged 15- 18. This is good feedback considering our film's BBFC certificate is 15. The majority of applicants also said they would see this film after seeing this magazine cover. This is a fantastic response and this means we would receive a large audience if this magazine was published.
Trailer and poster
My film poster does my trailer many favours because it clearly conveys the key themes of our film; romance and The Beatles. This is done in many ways. The colour scheme of my film poster is red, black and pink. The red and pink are used to clearly convey the romance genre. The font I used, BOOTLE, allowed me to create text in the style of The Beatles logo allowing my text to suit the theme of The Beatles. The use of an image the protagonist (Paul) with his two romantic interests (Stella and Lucy) standing behind him conveys the romance genre too. The way Stella and Lucy are facing Paul and are both standing close to him conveys the closeness between the individual girls and Paul. The way Paul is dressed like a member of The Beatles further enforces the theme of The Beatles in our film.
The positioning of the characters gives the audience an insight into the characters' personalities. Stella looks unhappy but she is standing close to Paul. This conveys that she is not going to be one of the audience's favourite characters and perhaps she will be the antagonist. As Stella is wearing red, this has colour symbolism of danger as well as passion so this conveys that Stella is a bad person in this film but she will be romantically linked with Paul. Paul stands in the centre in front of Stella and Lucy conveying that he is the main character and the protagonist. He is dressed like a member of The Beatles which immediately conveys that he is a fan of The Beatles and this is a key part of our storyline. Lucy is smiling and she is standing close to Paul conveying that she plays a positive role in the film as well as being another one of Paul's romantic interests. The way Lucy smiles also conveys that it is likely that Paul should be with her as she looks like she has a more warm and friendly personality than Stella.
The slogan of our film is featured on our film poster as well as in our trailer. This slogan gives the audience an insight into the film when they see the poster, then they are reminded of this slogan in the trailer which reinforces them to see the film. This also brands the film because many well known brands have slogan. This causes our film to be more recognised and awareness is raised.
According to my audience feedback, the film poster suits the trailer effectively. By looking at the film poster, the participants all agreed that our film is in the romance genre. The majority of participants also thought that our film was featured in the comedy genre. This is fantastic considering the comedy elements of our film are not clearly conveyed on our poster. Once again from my audience feedback I learned that most of the participants thought that our film's target audience was aged 15-18 which is great. The majority of participants also said they would see this film in the cinema and recommend their friends to see our film which means we could expect a large audience if our film was distributed. Every participant said that the colour scheme of my poster was appropriate for a romantic comedy which is fantastic as this will attract an audience that like romantic comedies successfully.
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