Coursework for this year

This information was taken from a hand-out we were given by our tutor:

Task 1: Research Blog

The blog must be used to provide an analytical account of how I plan to complete all of the requirements of this coursework. The blog should detail the marketing of at least three films, devoting entries to:

• the analysis of trailers (how and why they work, shots used, how the narrative is compressed, what is shown/not shown, how it is edited to appeal to a market audience etc.)
• analysis of any print-based marketing material (how do you capture the tone and content of a film with a single image? what style is used? how are elements such as colour and text used to support and communicate with the tone of the film?)
• synergy with other companies/products (is there any merchandise connected with the film? Does the film work with other companies in promotion?)
• Analysis of the skills you are developing through your research

I must make sure that my blog includes a range of media such as videos, photos, audio files and links to other useful articles.

Task 2: Electronic Press Kit

I need to create an electronic press kit for a film that I have devised containing the following:

• poster (PDF or JPEG)
• press release and synopsis
• trailer
• marketing images for use in magazines including a mock magazine cover

I also have to update my blog with any planning and preparation I complete:

• scripts
• storyboards
• requirements
• schedules
• test footage with an explanation and commentary
• rough footage with an explanation and commentary
• outtakes with an explanation and commentary
• potential music
• potential sound effects
• examples of influential works and how they helped me form my ideas
• sketches and designs for my poster
• magazine cover ideas

Task 3: Evaluation

I must update my blog with an evaluation of each aspect of this assignment ensuring that I discuss:

• how useful my research was in finding out how film marketing works and the creation of my own electronic press kit
• the strengths of my electronic press kit and any areas that need developing whilst comparing them to professional works
• summarise the skills I have learned in the completion of this assignment

I must include audience feedback and how I respond to it.