Codes and conventions of a film poster

In my media class we studied the codes and conventions of film posters. I chose to analyse the poster for Transformers 2 as it is one of my favourite films and the poster is captivating. These are the codes and conventions I found:

Codes:

• The colour scheme is dark- this shows that the film's target audience is likely to be boys
• The font looks metallic which suits the theme of robots in the film
• The desert in the background is one of the settings in the film, giving the audience an insight into the film
• The photos of flames and smoke convey that it is an action film
• The layout is quite simple and spaced out so the audience can see the poster clearly
• The photo of the two main human characters running conveys that it is an action film
• The way the robots are positioned makes them appear tough and intimidating, adding to the action theme

Conventions:

• Shows the main characters
• The title is large and it stands out against the background
• Shows the release date and information about the people/companies involved in production/distribution