Conventions are what you would expect to find in a media product and where; this includes:
- Types of articles
- Where you would expect the articles to be
- Types of images
- Amount of images
For magazines, this would include double page spreads (this would include conventions like big pictures, title, both pages on the same topic, standfirst, articles, columns and pull quotes), front covers (this would include conventions like a masthead, barcode, price, issue number, date, pull quotes and images).
Codes are anything purely visual that creates meaning. This includes features such as pictures, colours, layout and font (serif or sans serif).
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