This is the trailer for Paranormal Activity 2. I think this trailer is effective because it does not give away much of the storyline so the viewers would want to know more about it. They show clips of the audience watching it which the viewers can relate to and this would encourage them to watch it and see why this audience were so afraid. This trailer uses clips that make the viewer jump which is one of the typical conventions of a horror film, making the genre of this film clear. The use of a video camera effect to film the trailer reveals to the viewer that this film is created by a video camera to give a home-made video effect. There is no music used in the trailer which is very unconventional for a trailer but it creates tension and suspense which suits the effect the film's genre wants to give.
This is the trailer for Sorority Row. This trailer contrasts with the trailer for Paranormal Activity 2 because it gives the audience an insight into the storyline whilst not giving too much away. The first 40 seconds of the trailer give the impression that this film is a completely different genre to what it really is because it shows a group of girls enjoying their last days of school, then it takes a big twist when one girl dies and more and more horror film conventions are conveyed as the trailer progresses such as using clips that would make the audience jump and using a minimal amount of music to create suspense.
This is the trailer for Halloween, released in 2007. This trailer is similar to Paranormal Activity because it does not give much of the storyline away. This trailer uses a voiceover instead of music which encourages the viewer to want to see the film as he makes it sound more exciting and intense. It uses similar conventions to the other two films such as scenes that make the audience jump and lack of music. It is clear that this film is a horror film because most of the clips used include an intimidating character, harmful props such as a knife and lots of screaming.
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