- British Film
- Cinema Retro
- Cinema X
- Documentary Newsletter
- DVD Monthly
- Empire
- Entertain Magazine
- Eye For Film
- Film Review
- Hotdog Magazine
- Kine Weekly
- Little White Lies
- Monthly Film Bulletin
- Neon
- Picturegoer
- Screen International
- Shivers
- Sight & Sound
- Starburst
- Total Film
I was unaware that most of these existed; I have seen Empire and Total Film but none of the others. I am going to research three film magazines, including one I have never heard of before, to familiarize myself with this genre of magazine.
Empire
According to Empire's publisher, Bauer Media, this is the magazine's Audience Profile:
"76% Male, Affluent ABC1 movie fans. Smart, sophisticated, opinion leading consumers who are totally tech savvy and always ahead of the curve."
Bauer Media also gives us this description of Empire magazine:
"Empire is the world's biggest movie magazine, boasting world exclusives on the biggest and most exciting new movies, and in depth coverage on all aspects of home entertainment. Online, on iPad and in print, Empire's unrivalled access to iconic A-list talent has lead to world beating exclusives such as the first look at James Cameron's Avatar, which went onto be the highest grossing movie of all time, and Spielberg & Jacksons The Adventures of Tintin: The Secret of the Unicorn."
On this front cover, the colour scheme is black, red, brown, white and blue- generally these are masculine colours. The masthead is red so that it stands out against the white background and the other text and images on the cover. Megan Fox is on the cover, a well-known and attractive actress and she is topless, making her look sexually suggestive which would appeal to men and make them want to buy the magazine so they can look at similar photos to this one. The white background of this magazine makes everything on the cover stand out and the photo of Megan Fox has been given alot of space on the cover to make her stand out in particular. The language used includes dynamic verbs such as 'rebooted' and 'sizzling', making the magazine sound more exciting.
Total Film
According to www.theadindex.com, this is the reader profile for Total Film magazine:
Empire
According to Empire's publisher, Bauer Media, this is the magazine's Audience Profile:
"76% Male, Affluent ABC1 movie fans. Smart, sophisticated, opinion leading consumers who are totally tech savvy and always ahead of the curve."
Bauer Media also gives us this description of Empire magazine:
"Empire is the world's biggest movie magazine, boasting world exclusives on the biggest and most exciting new movies, and in depth coverage on all aspects of home entertainment. Online, on iPad and in print, Empire's unrivalled access to iconic A-list talent has lead to world beating exclusives such as the first look at James Cameron's Avatar, which went onto be the highest grossing movie of all time, and Spielberg & Jacksons The Adventures of Tintin: The Secret of the Unicorn."
On this front cover, the colour scheme is black, red, brown, white and blue- generally these are masculine colours. The masthead is red so that it stands out against the white background and the other text and images on the cover. Megan Fox is on the cover, a well-known and attractive actress and she is topless, making her look sexually suggestive which would appeal to men and make them want to buy the magazine so they can look at similar photos to this one. The white background of this magazine makes everything on the cover stand out and the photo of Megan Fox has been given alot of space on the cover to make her stand out in particular. The language used includes dynamic verbs such as 'rebooted' and 'sizzling', making the magazine sound more exciting.
Total Film
According to www.theadindex.com, this is the reader profile for Total Film magazine:
- 75% Male
- Average Age 26
- Average Income £34,532
- Men and Woman 18 - 35
- 52% regularly go and see a new movie as soon as it is released
- Bought an average of 32 DVDs in the last 12 months
As I analysed a Total Film magazine a few weeks ago I already have an idea of what this magazine is like. Similarly to Empire, a masculine colour scheme is used (red, white, grey, blue and red) so it appeals to the general readership audience. Similarly to Empire, Megan Fox is on the front cover but she is associated with a different film. She is in the very centre of the magazine cover, positioned in front of the masthead to make her stand out more. Her outfit is quite revealing which would appeal to a male readership again, however she has blood on her hand conveying that there is more to this film that meets the eye than you would expect by her costume.
Both Empire and Total Film magazines focus on high budget films that would appeal to a large audience, therefore creating a large target readership for the magazines and a larger profit. These two magazines are very well-known and similar, creating alot of competition between them so they would often have to compete for exclusive information about upcoming films in order to be the most entertaining, informative film magazine. As both these magazines' average reader profile is mostly men, the magazines reflect this in the presentation of their front covers. Both of these languages feature superlatives in their language such as 'biggest' and 'most wanted', making the individual magazines seem superior to all other magazines. Both of these magazines feature a white backdrop, making all the text and images stand out more as white is a colour that allows most colours to contrast with it. Both of these magazines feature somebody on the cover, immediately appealing to a larger audience, especially as Megan Fox makes eye contact with the camera and therefore capturing the potential reader's attention.
Sight & Sound
Sight & Sound is a magazine that I had never heard of before. It is published by the British Film Institute every month. I had trouble trying to find the readership profile of this magazine but it is likely to be similar to the readership profile of Empire and Total Film as it is the same type of magazine.
In contrast to my selected magazine covers for Total Film and Empire, the person on the cover of this magazine is male. The colour scheme is yellow, pink, grey and white which would not appeal to a specific gender, perhaps making it appeal to a larger audience. Unlike Total Film and Empire, the masthead is positioned in front of the person which is likely to be because this magazine is less recognisable than Empire and Total Film so the masthead needs to stand out so the readers know what it is. This magazine uses no superlatives and this conveys that the publication is aware that is has stronger competition in the film magazine market.
Sight & Sound
In contrast to my selected magazine covers for Total Film and Empire, the person on the cover of this magazine is male. The colour scheme is yellow, pink, grey and white which would not appeal to a specific gender, perhaps making it appeal to a larger audience. Unlike Total Film and Empire, the masthead is positioned in front of the person which is likely to be because this magazine is less recognisable than Empire and Total Film so the masthead needs to stand out so the readers know what it is. This magazine uses no superlatives and this conveys that the publication is aware that is has stronger competition in the film magazine market.
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